A company profile can best be described as a resume that allows the owner of the company to establish their credibility within the market. It allows any prospective customers to gain a comprehension of your business activities along with the unique qualities of your company including your strength and experience.
A winning company profile also allows your potential customers to gain an insight into how able your company is when it comes to meeting their requirements. Similarly, it provides an overall picture of your business organization to the media, lenders, people seeking jobs and many others.
A company profile may be used in a number of ways. It may be included on the company website with a purpose of establishing the credibility of your company. A print version may also be used as a sales tool for trades shows as well as newsletters.
It can also be helpful in securing your company financing. This is because it can be used to present a business plan to lenders and prospective investors. It can be included with the media kit and provided as part of the presentations of the company to the media so as to get the word out about your company.
An ideal company profile should not be more than 400 words and it should have a number of things included. The first thing that should be included in a company profile design is the background of the company. The background ought to include the locale of the business, founding place of the business, top clients as wells as the industry and location that is served by the company. It should also include a simple description of the products and services that are provided by the company.
Another thing that should be included in the company profile is an outline of the company philosophy and any achievements that can be imperative in establishing the credibility of the company. For instance, you may choose to include the big business that have been served by your company, your total number of clients among many others.
In the company profile, you will also need to include your experience as well as your expertise. It is vital since it will assure the customers that your company is capable of meeting their needs. Here is where you will outline the unique strengths and key successes of your company. Ideally, the profile should all the competitive advantages that your company has over its competitors.
Another paragraph in the profile can list the company executives and top members of staff. Here you may also include various business partnerships, publications, business alliances, unique technology, patents and tools that your company uses to meet the demands of its customers. You may also choose to include accreditations, certifications and education backgrounds of a number of your top members of staff.
The final part of the profile should tell the customers why they should choose your company over other businesses. It should also include relevant telephone numbers, the company email address, mailing address, website and any other information that can be used to contact your company. You do not have to make the profile yourself. There are a number of services in the market that can do that for you.